@bryanjones
I'm paid to lead the @cjrwInteractive team as Interactive CD/Strategist (these views are my own), but really I'm just a father of 3 and @sarabethjones's husband
Pages
Categories
Tags
Advertising advertising blogs Beatles Bill Gates Biz Markie blue room Churro Clorox commentary CPB Group dell summer rocks ea sports Faris Yakob G-1 GE Google Heineken Honda Joshua Radin Marriot Microsoft Miller New Family nfl.com Nike Nuked The Fridge Rabbit Red House Furniture Rhett and Link Seinfeld Slideshare Social Media T-Mobile Thao The Dodos Throw Me The Statue tiger woods Traditional Media Twitter viral video W+K Walmart Weiden Kennedy youtube Zee Avi
@bryanjones
Flairification’s AdFeed- Google Vs. Facebook And How Marketers Win (Or Lose) In 2011
- Article: Mobile Devices a Must for Millennials
- Sales still an important factor behind brand social media efforts
- Google vs. Facebook and How Marketers Win (or Lose) in 2011
- Understanding the audience and developing a planning style
- Study: Be prepared for the smartphone takeover
- Before You Seek Business
- Planning a Community Is Like Planning a Wedding
- Going Beyond Social Media Reach
- How to be awesome. And greasy. In a good way.
- Why Flash Cookies Should Be Banned for Advertising
- Productizing Ideas
- The first step is to start
- Magazines Post Gains in Ad Revenues, Pages
- Mature Consumers Seek Edgy Brands
- Watch Out Twitter & Facebook, the Viagra Generation is Taking Over!
- REPORT: Facebook and the New Age of Privacy
- The Long-Term Value of Community Relations
- This Week’s 10 Most Explosive Facebook Pages
- CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach
No, The Client Is Not Always Right.
Why does it feel so wrong to say the client is not always right? Take a job in advertising, and if you don’t learn this fact by the end of your first month, you are probably too much of a people pleaser and you should move on to another career. I’m not trying to be caustic, it really would be for your own good.
When it comes to their business objectives and goals, the client is most definitely right – except for when they’re not right there either, and in those cases Darwin’s Law seems to work things out. The role of a marketer is to help the client achieve their goals through strategic creative executions. (As I typed that last line, In my head I could hear John Cleese reading it aloud with his mocking tone, chastising me for falling into MBA speak.) Read More »