@bryanjones
I'm paid to lead the @cjrwInteractive team as Interactive CD/Strategist (these views are my own), but really I'm just a father of 3 and @sarabethjones's husband
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@bryanjones
Flairification’s AdFeed- Google Vs. Facebook And How Marketers Win (Or Lose) In 2011
- Article: Mobile Devices a Must for Millennials
- Sales still an important factor behind brand social media efforts
- Google vs. Facebook and How Marketers Win (or Lose) in 2011
- Understanding the audience and developing a planning style
- Study: Be prepared for the smartphone takeover
- Before You Seek Business
- Planning a Community Is Like Planning a Wedding
- Going Beyond Social Media Reach
- How to be awesome. And greasy. In a good way.
- Why Flash Cookies Should Be Banned for Advertising
- Productizing Ideas
- The first step is to start
- Magazines Post Gains in Ad Revenues, Pages
- Mature Consumers Seek Edgy Brands
- Watch Out Twitter & Facebook, the Viagra Generation is Taking Over!
- REPORT: Facebook and the New Age of Privacy
- The Long-Term Value of Community Relations
- This Week’s 10 Most Explosive Facebook Pages
- CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach
How Many Times Do I Have To Tell You That It’s Bad to Drink and Drive?
I love It!
I love when clients understand that the heart is what matters in advertising. People do not connect over reason, they connect over feeling. Sure, stating a compelling argument (price, quality, service) has proven to be an effective tactic in mass communication, but in our era of consumer control, businesses need to focus on relating, not educating.
I first saw this ad a week ago, and I wanted to stand up and cheer. Rather than using overwhelming statistics or shameful intimations, Heineken allowed Wieden + Kennedy, Portland to go for a real connection to deliver the message that it is better to let someone else drive if you’ve had too much to drink. People know that it is wrong to drink and drive, but reminders are still necessary. This reminder connects on a personal emotional level, and as a result it will save a few lives from tragic destruction. I love it.
(alternate via YouTube)