@bryanjones

I'm paid to lead the @cjrwInteractive team as Interactive CD/Strategist (these views are my own), but really I'm just a father of 3 and @sarabethjones's husband
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Sometimes Half is Enough
A big budget + a trusting client willing to take creative risks = the dream project. We live for it in advertising. They are rare, and they are precious.
Last week, I met a couple of guys who are living half of that dream, working on micro-budget projects that are seriously funky. Rhett&Link are the ones behind The Red House Furniture spot that is not quite as contagious as Swine Flu hysteria, but close. It is sensational, and it is real. Watch this “making-of” video to see what I mean:
Is it a publicity stunt, yes, but it is real and true to the client. It is entertaining as hell, and it sticks with you like Mr. Whipple squeezing the Charmin. This little furniture store in North Carolina is having their commercial played across the globe. I know that someone in Tokyo is not going to buy a sofa from The Red House (Can you say it without singing it?), so that obviously is not the target audience, but the local publicity that this store has received totally exceeds their wildest imaginations.
Well flaired. I’m seriously jealous.
As a bonus, you need to meet Rudy of TDM Auto Sales: