@bryanjones
I'm paid to lead the @cjrwInteractive team as Interactive CD/Strategist (these views are my own), but really I'm just a father of 3 and @sarabethjones's husband
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@bryanjones
Flairification’s AdFeed- Google Vs. Facebook And How Marketers Win (Or Lose) In 2011
- Article: Mobile Devices a Must for Millennials
- Sales still an important factor behind brand social media efforts
- Google vs. Facebook and How Marketers Win (or Lose) in 2011
- Understanding the audience and developing a planning style
- Study: Be prepared for the smartphone takeover
- Before You Seek Business
- Planning a Community Is Like Planning a Wedding
- Going Beyond Social Media Reach
- How to be awesome. And greasy. In a good way.
- Why Flash Cookies Should Be Banned for Advertising
- Productizing Ideas
- The first step is to start
- Magazines Post Gains in Ad Revenues, Pages
- Mature Consumers Seek Edgy Brands
- Watch Out Twitter & Facebook, the Viagra Generation is Taking Over!
- REPORT: Facebook and the New Age of Privacy
- The Long-Term Value of Community Relations
- This Week’s 10 Most Explosive Facebook Pages
- CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach
Sometimes Half is Enough
A big budget + a trusting client willing to take creative risks = the dream project. We live for it in advertising. They are rare, and they are precious.
Last week, I met a couple of guys who are living half of that dream, working on micro-budget projects that are seriously funky. Rhett&Link are the ones behind The Red House Furniture spot that is not quite as contagious as Swine Flu hysteria, but close. It is sensational, and it is real. Watch this “making-of” video to see what I mean:
Is it a publicity stunt, yes, but it is real and true to the client. It is entertaining as hell, and it sticks with you like Mr. Whipple squeezing the Charmin. This little furniture store in North Carolina is having their commercial played across the globe. I know that someone in Tokyo is not going to buy a sofa from The Red House (Can you say it without singing it?), so that obviously is not the target audience, but the local publicity that this store has received totally exceeds their wildest imaginations.
Well flaired. I’m seriously jealous.
As a bonus, you need to meet Rudy of TDM Auto Sales: