Clorox Fashionably Clean : Featuring : Thao – Bag Of Hammers
I fall for it every time. There is no denying the fact that it is cheating, but I still fall for it: A commercial rolls onto the screen and it carries a friend of mine along with it, and I’m hooked. I connect. Advertising that [...]
Posted in well flaired | Tagged Beatles, Clorox, GE, Honda, Joshua Radin, Marriot, Miller, Nike, Rabbit, Thao, The Dodos, Throw Me The Statue, Walmart, Zee Avi |
I love It!
I love when clients understand that the heart is what matters in advertising. People do not connect over reason, they connect over feeling. Sure, stating a compelling argument (price, quality, service) has proven to be an effective tactic in mass communication, but in our era of consumer control, businesses need to focus on [...]
…Can be found in these amazing presentations that aren’t mine.
