Why does it feel so wrong to say the client is not always right? Take a job in advertising, and if you don’t learn this fact by the end of your first month, you are probably too much of a people pleaser and you should move on to another career. I’m not trying to be [...]
Here is the modern version of advertising’s dirty little secret: Social media marketing is not for you. OK, that is not entirely accurate – let me temper the statement a bit: Most likely, social media marketing is not for you. It is time to put the brakes on the rush to go social – at [...]
Waggener Edstrom flack Frank Shaw confirms that Microsoft is not going on with Seinfeld, and echoes his underlings’ spin that the move was planned. There is the “potential to do other things” with Seinfeld, which Shaw says is still “possible.” He adds: “People would have been happier if everyone loved the ads, but this was [...]
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