Monthly Archives: May 2009

How Many Times Do I Have To Tell You That It’s Bad to Drink and Drive?

By Bryan Jones | Published: May 19, 2009

I love It!
I love when clients understand that the heart is what matters in advertising. People do not connect over reason, they connect over feeling. Sure, stating a compelling argument (price, quality, service) has proven to be an effective tactic in mass communication, but in our era of consumer control, businesses need to focus on [...]

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Almost Everything I Know About Social, So Far….

By Bryan Jones | Published: May 8, 2009

…Can be found in these amazing presentations that aren’t mine.

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Sometimes Half is Enough

By Bryan Jones | Published: May 7, 2009

A big budget + a trusting client willing to take creative risks = the dream project. We live for it in advertising. They are rare, and they are precious.
Last week, I met a couple of guys who are living half of that dream, working on micro-budget projects that are seriously funky. Rhett&Link are the ones [...]

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